Visual Strategy
Paying attention to visual strategies
allows us to pick up on those subtle elements that attract us to a particular text, or advertisement. I am talking about those elements in regards to what they make us feel when we see them. What DRAWS YOU IN? By incorporating those techniques used by others, we may ourselves use them to our advantage.
2.I am going to use an add campaign on television as an example. I assume everyone is familiar with the Geico commercials on the tube.. Interestingly they use a number of different characters to promote the company. I was recently subjected to the Beverly Hillbillies campaign. Perhaps they are targeting people from that era when this was a very popular t.v. show. It is humorous, which lightens peoples hearts. They can now relate to this show that they know, and insurance. Now of course we all know Jed really didn’t have a laptop in his shack, but when people think about the Beverly Hillbillies the next time, they are sure to think of Geico.
This page has a simple but striking design.
Bright ORANGE contrast the Black, without straining the eyes.
The Type is of a lighter color, sort of a grey..also…doesn’t make you uncomfortable.
The arrangement points you in the right direction, with the angular rays pointing downward at the top and separate posts clearly defined on the left.
It makes the page appear as though it is some sort of secret, Dark, yet edgy .
